Re: RC: Endurance News -ads

["Nancy Mitts" <mitts_n@hotmail.com>]

Teddy, The main problem I can see with the "buyer's guide" idea is that it 
would shut out new advertisers until the next annual printing. And an 
established vendor offering a new (to them) product line (already offered by 
others) wouldn't really qualify for a "new products" section, or it would 
get too big. Actually a buyers guide may be a good idea as a stand-alone 
addition.
Also, since the EN ad rates were increased when the glossy pages were 
introduced, I'm not sure membership dues would cover the magazine without 
advertiser's in each issue. We're just hoping the new look attracts new 
lookers/buyers!
Nancy Mitts
Custom Iron Workers, Inc.
www.ciwtrailers.com

>>Re: advertising space vs. information space.  Since I do not know the 
>>production costs per
>page or per issue, this is a project for someone more familiar with the 
>publishing
>industry....however, I will say, I pay $500 to $1000 per year for an ad in 
>every issue of
>EN and the Yearbook.  For me, I would rather pay that entire amount for ONE 
>"buyers guide"
>per year.  A "new products" section, taking up less space could be in every 
>issue of
>EN..AND, you could give ONE copy to every membership and sell the 
>rest....making it
>available all year to anyone.  I don't always have my EN or yearbook handy 
>and at that I
>have to hunt for a certain advertiser...with a buyers guide, I KNOW where I 
>would keep it
>ALL the time..
>
>A buyers guide can contain much more than just ads...but a classified 
>section, an index of
>products (with list of those who supply them), etc...
>
>Food for thought...trying to make more space for NEWS.  Anyone have figures 
>that can say
>yeigh or neigh to this idea?
>
>Teddy
>

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