Subject: [RC] [Endurance Tracks] Kevin
Myers joins the EasyCare Inc. Management Team As Dir...
FOR IMMEDIATE RELEASE January 27, 2010 - (Tucson,
AZ)
EasyCare Inc. is pleased to announce the expansion of the senior
management team to include Kevin Myers as the Director of Marketing and
Administration, effective March 1, 2010.
EasyCare hires Kevin Myers to
lead all marketing activities of the organization and to oversee the customer
service department. "Kevin is highly skilled in various areas relating to
relationship management, team building and strategic planning." said President
and CEO Garrett Ford. "We are very fortunate to add such a passionate and
skilled individual to our team. Kevin will play a vital role in managing the
marketing and publicity of our brands and accommodating the tremendous growth
we are experiencing in the natural horse care industry nationally and
internationally."
Mr. Myers joins EasyCare from Ballet Arizona where he
has held the position of Executive Director since 2004. In that time, Ballet
Arizona retired its accumulated debt; received a $6.5M bond issue from the
City of Phoenix for new rehearsal and administration facilities; built a cash
reserve of more than $900,000 and increased earned revenue by more than 20%
per year for four years. As the administrative leader of Ballet Arizona, Kevin
worked with a staff of 21 people in a complex business model that relies on
revenue from ten fundraising, membership and earned revenue streams.
"I
am very excited to join Garrett Ford and the EasyCare team." said Kevin Myers.
"I have spent more than 20 years working in the non-profit management sector.
Many people don't know that I have also been actively competing in wilderness
endurance horse riding since 1994. EasyCare has unveiled a new equine product
line-up that is changing the evolution of natural hoof care in ways we could
not have anticipated. I'm very excited by the opportunity to be part of
that."
"EasyCare will also soon be launching a new training platform
that will allow the retail network to gain a broader and deeper understanding
of the EasyCare products." said Garrett Ford of the new technology built by
3point5. "Trained retailers will be empowered to give the best guidance and
advice to make the customer experience consistently
successful."
What began in 1970 with the invention of the Easyboot
has since grown into a full line of hoof boots and natural hoof care products
that protect the hoof, allow horses to cover rough terrain, act as a spare
tire in case of a lost shoe and aid in the treatment of laminitis and other
hoof problems. EasyCare's hoof boot brands include the Easyboot, Easyboot
Glove, Easyboot Glue-On, Boa Horse Boot, Old Mac's and
EasySoaker.
Media Contact:
TARA KELLY 520-297-1900 x
2233 tkelly@xxxxxxxxxxxxxxx
