In the U.K. to 'ginger something up' means to excite or enthuse it. Not many people know that the phrase derives from the old horse-dealer's practice of putting a piece of ginger up a horse's bum to make the horse appear more lively than it is. Dates back at least to the C18th.
In return for this fascinating bit of info, could someone please tell me (a) Who are The Honeymooners? (b) What is NASCAR? (c) Who or what are Ball State University Cardinals, and where are they going?