After reading this, people will come back and say, " but horses and cattle aren't like people. They have thicker skin. They don't feel it like we do." And the saddest part is they actually believe it. As long as people continue to convince themselves this does not hurt, they will continue doing it.
Is there little pain because the brand is a severe burn (3rd degree), and severe burns cause numbness in the skin and underlying tissue because the nerve endings are damaged or destroyed? So what actually happens is that the horse is burned so badly that they cannot feel pain in that area? Second and third degree burns are susceptible to infection and should be watched carefully.
