I'll say big mistake. If the sought-after woman
likes diamonds and shoes, the poor guy is going to have to pay for all that
after he finds her! He'd be better off to look for a woman who likes
horses and drives trucks, don't you think? Oops! Those are
expensive, too. Oh, well............
mike everett said, in part, "...we advertise to different markets all the
time. one ad is not intended to attract or please 100% of the market, that is
impossible..."
OK so this ad was aimed at men who look for air headed women, probably
with big boobs and no brains, wearing diamonds and with a closet full of shoes
and they thought they would find these guys by advertising in Western
Horseman? Ha. Mistake. Big Mistake.