Endurance.Net Ridecamp Archives

Smart of Ariat, why tick off the very people you want to market too?


> From: "Bob Morris" <bobmorris@xxxxxxxx>>
>     >I find the Ariat Terrain lace boots, but not the Tevis???
>
>     The Ariat corporation tried to trademark "Tevis" as the
>     name of their sneaker.  The ad I saw actually said
>     "Ariat Tevis(TM)".
>
>     I don't know the details, but evidently the Western States
>     Trail Foundation heard about this and, very legitimately,
>     objected.
>
>     If Ariat trademarks "Tevis," and the WSTF doesn't
>     defend its presumptive trademark on "Tevis," (after
>     all, why would anyone name a sneaker T-E-V-I-S?
>     because of the fame and cache' of the ride
>     that the WSTF has been putting on for 50 years!),
>     then Ariat could forbid WSTF from using the
>     name "Tevis," or could actually charge WSTF
>     a royalty fee for awarding the Tevis Cup!
>
>     It looks like WSTF was successful in getting
>     Ariat to change the name of their product to
>     Terrain and protect WSTF's right to the
>     Tevis "brand," but not before Ariat had put
>     out a lot of publicity on their new riding
>     sneaker under the old name.
>
>     I wonder if Steph and John should consider registering
>     "Ridecamp"?
>
>     As I said before,
>
>     What a world, what a world...
>
>     Linda B. Merims
>     lbm@xxxxxxxxx
>     Massachusetts, USA

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