Sponsorship

Stephanie Teeter (JOltmann@FANCYPUBS.COM)
Fri, 10 Jan 1997 16:06:00 -0800

I just received a press release from Nutramax announcing the company's
sponsorship of Valerie and Danielle Kanavy. According to the release,
the Kanavys will be featured in a new Cosequin advertisement campaign
entitled "Teamwork Makes the Dream Work." Congratulations to Danielle
and Valerie!
On a similar note, an interesting book has just been released. It's
called "Financing Your Equestrian Activities: Sponsorships and
Scholarships," by Suzanne K.B. Fraser. Most interesting about this
publication is that it talks about what it takes for a top caliber
equestrian competitor (such as FEI/Grand Prix/Olympic riders) to solicit
and obtain sponsorships. In the book is a chapter about Valerie and the
16 (16!) different companies that sponsor her (they provide her with
products, not money, according to the text). I find it impressive that
an endurance competitor has procured such prominent corporate
sponsorships.