Just to echo what Cindy said about the Race of Champions. It's what got me to start doing 100's in the late 80's. I remember LOTS of riders doing 100's just so they could qualify for the ROC. And yes, I'm sure it cost a TON of money, but Susan was also great at getting BIG sponsors. Like a horse trailer as an award for 1st place (won by Becky & Rio). The entry fee wasn't cheap either......but people were willing to pay it, because it was a GREAT event. With the right marketing strategy and people, maybe AERC could replicate it someday. All it takes are some BIG sponsors!