Re: [RC] [gr] chevy ad update - only for those who care - Cora
It is still a " tongue in cheek" response to all to placate us into
thinking they did no wrong...bullshit...Cora
Laney Humphrey wrote:
I decided this morning to call Chevy, partly because I hadn't
received
any response to my earlier email. After wending my way through the
phone index, I spoke with an unusually well spoken and polite customer
service rep. She was aware that something was up. Whenever their
office receives 5 or more complaints about anything, they are forwarded
to the Customer Relationship Manager. She could pull up the complaints
about the "handbook" and see that there were already more than 5! She
assured me that the Customer Relationship Manager would reply to me,
which she did. I quote from what she says, > The "handbook" was
designed to be humorous. The piece is satirical and was
not designed to discourage female truck buyers in any way."
She goes on to say, > Female customers are an important part
of the
Chevy consumer mix - for all
Chevy products -- and Chevy regrets any disappointment some people may
have had
about the handbook. Chevrolet appreciates all its consumers and
understands
that many women drive the purchase decisions on Chevy products, both
cars and trucks."
Anyone who still feels the need to express their feelings about
the ad
can call 1-800-222-1020 or email via the Chevy website. Oddly, she
says
that this "handbook" titled "Men, Women and the truck a relationship
handbook," is part of a new ad campaign, > called "Long Live the
Truck"
that connects Chevy Trucks with being the longest lasting trucks on the
road."
I, myself, am having a bit of trouble seeing the connection between
truck longevity and the DNA of men and women. But maybe I'm just not
bright enough to catch on to satire. Or maybe the glitter from all my
4-carat emerald cut diamonds has gone to my head.
Laney
