Re: [RC] Purina's new feed-long response - Jon . LindermanSo I'm married to one of Purina's Equine Educaiton Specialists & usually stay mum over the urban legends about feed companies, but I extracted some dope from the horse's mouth so to speak. Ultium was developed by Purina's research center, near St Louis, definitely NOT a one rat operation. It was developed by Drs Randy Rob, Ray Geor, King, and several others. Big hitters w/lots of lots of research experience. I've met Randy and he is very practical guy with years as a trainer, farrier, and horseman, in additon to an extensive back ground in equine nutrition research, I believe at K State. Ray is one of my former students from OSU and an extraordinary research specialist with a laundry list of work in equine nutrition and exercise physiology who writes extensivley in both equine journals (JAEEP) and popular publications (i.e The Horse). The product was tested extensively in the field in many types of performance horses for 3 years. It was not designed specifically for endurance horses (sorry folks we are a tiny fraction of the horse world), though some of the initial field testing was done on endurance horses. It is slated for limited release in selected markets. Presently they are selecting performance horses in various disciplines such as race horses and others (such as endurance horses) in an expanded test market type of scenario. Full release won't come until this summer I am told. Like many of you I am anxious to see this product & probably try it myself on several of our horses & yes its slated to be $1/bag more than most of their other feeds. Although we own endurance and race horses, both candidates for the product, I can not get it until its available to the general public, and even then at retail cost. As far as cost per bag of the product, we find that we are able to feed less total feed to our horses & actually save $ using some of their higher cost feeds in our horses, such as Strategy and Race Ready. Lest you think I bleed checker board, while my wife is racking up 50,000 miles a year on the road for the company I drive down to the closest feed store to plunk down the same hard earned cash you guys do, so I am on the same wagon when it comes to cost. Large horse operations that feed premium products in bulk find they save $ over mill mixes due to the lower volumes of feed they wind up using on their horses. My own "one rat example" is our now 1200 pound thoroughbred ( a dressage horse) who was starving to death on bucket loads of his then-trainer's "home brew" cut w/another commercial product. She spent tons of $ on him and chalked it up to some sorry line about thoroughbreds being hard to put weight on. Back home he has gained and mainted over 200# on about 12-14# of strategy, growing a wonderful coat, hooves, and muscle tone, back from the brink of death on a fairly low volume of feed and of course high quality forage. He is also not the dopey lazy horse the trainer complained about either, rather he romps, frolics, and works at a level that belies his 20+ years. When my wife gave away 2 bags of feed at each of our clubs events in 2003 we found some people actually turned down the free bag of feed citing the "cost is too high" & they didn't want their horse or horses getting used to it.......????? We've found its cost per feeding not cost per bag. If you make a mash and its consistency negatively affects your horse, is it the product or the way it was used? I am empathetic to a horse becoming ill but do we think that the product designers envisioned a scenario where their product is transformed from a coated extruded pellet to a gelatenous mass of wet grain and beet pulp? Oftern I read that person X says they don't like product A for some reason, but then later admit that they cut it with x, y, or z, which was not how the product was intended to be used, regardless of the company. Would you blame Valvoline for a blown engine when you "just" cut it w/a quart of mazola? My horse devours Race Ready and would fight to the death for it, but at some rides if I add too much beet pulp he'll snub his nose at it..........do I blame the product or the user (me) for adding too much beet pulp for his particular taste? I have also heard people complain that their store can't get Purina products. One woman in our former 4H club was furious that her feed store was not "allowed" to get Purina anymore. The company is pretty dedicated to keeping good customers and smaller opreations that are slow to pay (or don't pay in her store's case!), and operations too close to an established dealer are not given direct distribution. Some of the apparent high cost comes from "back door" sales, where a feed store buys the product from a Purina dealer and sells it in their store for a very small profit and higher than intended cost. If you owned a feed store that invested considerable floor space in Purina or any other product you wouldn't want Billy Bob's drive thru 5 miles down the road to also have access to the product. Also keep in mind that if a feed store has a checker board logo out front selling Dog and Cat Chow, that is not the company that makes feed for cattle, horse sheep, goats, etc. Heck the two companies don't even like each other! These are not subsidiaries but wholey separate entities that have a tenous and litigous agremeent to share the logo and thats all. So selling Purina dog Chow and not getting access to Purina ag products is completely understandable. Chrysler doesn't sell their cars to Ford dealers. Smaller cottage companies have next to zero research, often using formulations of other comapnies, even labelling and naming products suspiciously similar. There is one feed company, popular w/some endurance people, that is basically an office in a warehouse. I've been there! No research, just a mill and a name, and formulations developed over 20 years ago. It is also somewhat suprising, as my wife would say, that we all tend to be witch doctors in some way in the horse world as a whole, always convinced that we can make something better than dozens of people who've dedicated their career's to a particular field of study. I find with my own career that just about anyone knows more than I do, or at least thinks they do. It will take some time for Ultium to make its way into the market & time will tell if it is a good product for performance horses such as endurance horses. I doubt a product will come to market with more research and field testing than this one, though the name IMHO leaves a bit to be desired, frankly the name sounds like a new mens deodorant stick not a horse feed. Happy Trails........gotta mow. Jon ============================================================ ...but then, I do ride my horses a lot more than most people ~ Karen Chaton ridecamp.net information: http://www.endurance.net/ridecamp/ ============================================================
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