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Another press release, President's Cup:

Twelve hour Webcast the longest ever in the Middle East

Next Thursday?s President?s Cup endurance race in Abu Dhabi will be
broadcast live of the world wide web in what will be the longest Webcast
ever produced in the Middle East. The www.presidents-cup.com site will carry
live streaming footage of the race from its 6.30 am start time until late
afternoon.

www.presidents-cup.com is being promoted worldwide through an email campaign
that will target 100,000 Web users worldwide, a list formulated from surfers
of major equestrian related Websites around the globe.

"While this event is being carried on Showtime Sport, which broadcasts
throughout the region to 22 countries, The President?s Cup is such an
international event that demand already exists for global distribution of
pictures," explained Ali Jassim, director of Emirates International
Endurance Village. "www.presidents-cup.com exists simply to cater to this
demand."

Over a period of months organisers of The Presidents Cup have formulated a
100,000 strong list of equestrian-related Web users. Yesterday saw the
beginning of an email campaign to draw attention to the site. In addition,
the site is being advertised on high traffic equestrian Websites around the
world this week.

"This is a first for the sport and, given the prestige of The President?s
Cup, we expect that tens of thousands will enjoy this 160 kilometer race,
logging on from all dozens of countries on every continent," stated Jassim.

Riders from around 25 counties will be starting the gruelling 160
kilometers, with six riders from the United States and a host of European
champions going to post. Representing the Emirates Dubai Crown Prince and
UAE Minister of Defence Sheikh Mohammed bin Rashid Al Maktoum is expected to
be one of the stars of the race, along with Sheikh Hazza bin Zayed Al
Nahyan.

In order to facilitate Web users to see this spectacle the
www.presidents-cup.com site offers a step-by-step guide on downloading the
latest Real Media and Windows Media formats, so that users may enjoy the
best coverage available. On the day of the race, the site will also offer
updates of leaders over this challenging 160-kilometer desert course.

The Presidents Cup is being sponsored by Emirates, Damas, Mercedes Benz,
Khaleej Times, LG Electronics and Endurance World magazine.


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