Ridecamp: Re: [RC] youth/ drugs

I doubt if any of the equestrian sports have mass appeal. But of all there
a lot more thrills and spills in a horse flipping over a jump and smashing
a rider to about the thickness of a pancake:-(. 

What the explanation was is this age group is a lot less conservative in
spending their money, much more impulsive and much more swayed by advertising
than the boomers. I guess there is some truth to "with age comes wisdom."

Truman

sharp penny wrote:
> --- Truman wrote:
> > I heard a very interesting piece on NPR about "sports
> > marketing" the 
> > other day. The prime audience for advertising seems to be
> > the 18 to 34 
> > age group. Males in this age group tend to watch sports
> > more than any 
> > other age group.
> >     
>
>   Very interesting.. I doubt wether this age group would
> watch the equestrian stuff compared to say the women. And
> then there is the buying power of the younger age group vs
> the older "baby boomers". You would think they would target
> the group with the most disposable dollars per capata. Then
> again I guess it dosn't take a whole lot of bucks to buy a
> 12 pak of x beer...lol
>   I wonder if endurance will have the mass appeal that say
> the "thrills and spills" of eventing does? 
>
> Regards,
> Penny
>
>
>
>  
>
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