Ridecamp: Re: [RC] youth/ drugs

--- Truman wrote:
> I heard a very interesting piece on NPR about "sports
> marketing" the 
> other day. The prime audience for advertising seems to be
> the 18 to 34 
> age group. Males in this age group tend to watch sports
> more than any 
> other age group.

  Very interesting.. I doubt wether this age group would
watch the equestrian stuff compared to say the women. And
then there is the buying power of the younger age group vs
the older "baby boomers". You would think they would target
the group with the most disposable dollars per capata. Then
again I guess it dosn't take a whole lot of bucks to buy a
12 pak of x beer...lol
  I wonder if endurance will have the mass appeal that say
the "thrills and spills" of eventing does? 

Regards,
Penny



 



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