<< We need to convince Nutramax that here's their big chance to get in on
the ground floor, be a pioneer in implementing truly relevant
endurance research and thereby earn our loyalty and goodwill forever.
If I were a manufacturer, that would be a better way of spending my
company's money than making ten hot rods happy.
Susan Evans >>
Susan, if you were the president of Nutramax right now, and if you'd read the
posts concerning that company which have appeared here, would you be
encouraged to spend a dime in this direction? For what--to appease the
outrage already caused by an errant rep? Why bother? Cosequin is clearly not
a product that will be appreciated here--probably will be banned if it
demonstrates any efficacy whatsoever.
If I were the AERC and looking for sponsors, I'd go find the manufacturer of
water and ask for donations.
I'm a little sensitive to this because my company is involved in nutritional
additives--the manufacturers I'm dealing with are looking at this situation
very carefully. The message I get from all this is "stay away".
One of the major forces in human athletics is Gatorade. This company sponsors
a gigantic array of research into nutritional support for athletics, as well
as many events. Nike is another such sponsor of research and events in human
athletics--but the company suffers from overexposure and is attracting
criticism from a number of anti-business directions. I encounter this kind of
stuff every day--principally from the unread and unwashed--but still nasty.
It's probably best just to quietly explain your products to those who will
understand them and otherwise, just keep quiet.
Here was Nutramax trying to do something beneficial--they already sponsor
research at some universities. The kneejerk reaction is that the company is
the Devil Incarnate. A corporate drug pusher. A "foofoo powder" snake oil
outfit out to corrupt a sport (that's what my company has been called on
occasion).
For all the intelligence I find in this group, I'm surprised that a little
more quiet logic has not been applied to this situation. There was some, but,
in my mind, too little, too late. My guess is that Nutramax will feel that
they've made a big error and will punt rather than throwing good money after
bad.
ti