Re: RC: EN Survey

["Nancy Mitts" <mitts_n@hotmail.com>]

The problem is Endurance News isn't just another magazine. It is actually 
the AERC "Newsletter".  Some sort of mailing is necessary to the membership 
to report ride results, points, meeting minutes, etc. I have seen nothing 
but positive reponse to the relatively recent upgrades in paper quality & 
now color photos, but they cost money. EN distibution is probably around 
6000, as opposed to 200,000+ for mags like Equus. There is a broader range 
of reader interest to attract more advertising. Not that endurance riders 
don't have broad interests, it just doesn't pay to target 6000 (probably 
less) people with big advertising bucks.
If members are able to "opt out" of the magazine, that would also raise the 
cost of communications to the members who are interested, and make it even 
less attractive to advertisers.
I'm sure the office would be interested in any ideas you might have to 
decrease the production & mailing costs.
Nancy Mitts
Central Region
And no, I haven't gotten the May issue yet either.


>From: Lif Strand <fasterhorses@gilanet.com>
>To: Ridecamp <ridecamp@endurance.net>
>Subject: RC:   EN Survey
>Date: Wed, 10 May 2000 09:11:21 -0600
>
>At 10:37 PM 5/9/00 -0600, Teresa wrote:
>>whether you would get EN if it was optional. What I'm curious to know is
>>what value do you personally place on it?  The list price is $40.  Do you
>>consider it worth that much? Worth $35? Worth $30? $25, $20 ????
>
>My very favorite magazine in the whole world (today) is the New Mexico
>Magazine.  Used to be Sunset, but since we moved here and since Sunset
>doesn't include our area of NM in the gardening section, we don't get it
>any more.  So... the NM Mag is available by subscription (if you find a
>deal on it) for $26/year I think.  Equus, which I have been subscribing to
>almost from the first issue, is $24 per year.  Of course, both mags have
>lots of advertising which drops the subscription price.  It would be nice
>if EN was somewhere in that vicinity.  Lif
>
>
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