Endurance News - for or by members?

[Teddy Lancaster <teddy@runningbear.com>]

It has always been my understanding that if one wished to address the entire BOD, that a
letter directed to them through the AERC office would be forwarded to all of the BOD.
Evidently, this has not always happened... I am NOT saying this is Doyle doing this
because it has happened throughout the years.... NOT just since he became the Ex. Dir.

Re: advertising space vs. information space.  Since I do not know the production costs per
page or per issue, this is a project for someone more familiar with the publishing
industry....however, I will say, I pay $500 to $1000 per year for an ad in every issue of
EN and the Yearbook.  For me, I would rather pay that entire amount for ONE "buyers guide"
per year.  A "new products" section, taking up less space could be in every issue of
EN..AND, you could give ONE copy to every membership and sell the rest....making it
available all year to anyone.  I don't always have my EN or yearbook handy and at that I
have to hunt for a certain advertiser...with a buyers guide, I KNOW where I would keep it
ALL the time..

A buyers guide can contain much more than just ads...but a classified section, an index of
products (with list of those who supply them), etc...

Food for thought...trying to make more space for NEWS.  Anyone have figures that can say
yeigh or neigh to this idea?

Teddy

"Glenda R. Snodgrass" wrote:

> > How right you are...we expected to know what is going on and yet there is not enough
> > room according to Doyle to print the information we are entitled to have.
>
> I admit, I was quite disapointed when I submitted a letter to the AERC
> office and the BOD, December 14 last year, with a proposal for
> restructuring the membership system.  My letter was written in conjunction
> with several other individuals who discussed the matter quite extensively
> before writing.  At least one other person also wrote about the same issue
> to the EN about the same time.  We were hoping to generate some discussion
> on the issue and perhaps see it put on the agenda of some future BOD
> meeting, but my letter was never published in the EN, nor acknowledged by
> the AERC office in any way.  Neither was the other letter printed, nor
> even acknowledged AIR.
>
> > This is what I am paying for...NOT a lot of hype and ads...  I say drop some of the
> > saddle fit, etc stories and get down to ENDURANCE NEWS!!!!  I would rather see ONE
> > issue a year of ads...or maybe a separate buyers guide to make room for the
> > information we need.  TB does a good job on all the rest...
>
> I don't think reducing or separating out the advertisers is a good idea
> for financial reasons, but I don't see any reason that more good stuff
> can't be put in there. Let the members speak!
>
> As for trail news not being printed, please let me state that as editor of
> the SERA newsletter, I have never refused to print anything remotely
> relevant to our membership, and would be very pleased to print an article
> on the Hike to the Hill for Trails or any other trail- or
> endurance-related issues of national impact.  We don't have the readership
> that the EN has, but I'm pretty sure our newsletter is at least read. :)
> I is published and mailed promptly the first week of every month.  Send me
> what you got!
>
> Glenda & Lakota
> Mobile, AL
> AERC # M18819 & H27310
> SE Region
>
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--
Teddy Lancaster
AERC# 139422 - Member since 1974
6000+ career miles

================================================
Courage is what it takes to stand up and speak;
Courage is also what it takes to sit down and listen.

-- Winston Churchill
================================================

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