They come in a few sizes- the standard one is 70 ounces (thats a lot of 
water bottles).  They offer an insulated version for hot weather.   Never 
freeze water in one, as it will crack the bladder.  You do have to keep them 
clean.  Don't use soap, or you will be drinking soap forever.  The best 
thing is to clean them like an RV water tank.  Mix some clorox bleach with 
water and let it soak in the bladder for a while.  Rinse it a ton to remove 
the chlorine taste, and it will be fine.
Another thing to remember is the system was designed to be above the bike 
riders head, (again, rider hunched down over the handlebars) so the water 
would flow down hill through the drinking tube.  The bike rider would just 
squeeze the mouth piece with his teeth to get the water flow started.  If 
the thing is sitting on your back, and you are sitting upright, you have to 
suck on the hose pretty hard to get the water out, while squeezing the mouth 
piece at the same time.
At the AERC convention I saw something that made me laugh.  A vendor was 
showing a prototype "On board horse drinking system" that featured a 
camelback.  The hose from the water pouch ran down to a hollow bit (!) which 
had holes drilled in it.   The horse would then in theory be able to either 
drink a little, or maybe just wet his lips while under way.   (until the 
water all dripped out)  Interesting idea, but needs some more R&D.
You can get camelbacks  at any quality bicycle store.
Nick Warhol